The product analytics platform that powers the world's best product teams.

Amplitude is one of the most-used analytics tools in 2026. Product teams at growth-stage and enterprise companies that need sophisticated behavioral analytics: cohort analysis, funnel breakdowns, retention curves, and user journey mapping. Less ideal for tiny startups who'll never use the advanced features.

Who it's for: Product teams at growth-stage and enterprise companies that need sophisticated behavioral analytics: cohort analysis, funnel breakdowns, retention curves, and user journey mapping. Less ideal for tiny startups who'll never use the advanced features.

Key features

Cohorts User segmentation

Build cohorts on any combination of events and user properties. Re-use them everywhere — funnels, retention, experiments, and syncs to your CRM.

Funnels Conversion analysis

The best funnel analysis in the business. Break down conversion by any property, time-window your steps, and find the dropoff that's actually costing you revenue.

AI insights Amplitude AI

Ask 'why did conversion drop last week?' in plain English and get a chart. The new AI features are genuinely useful for non-analyst PMs.

Sessions Session replay

New in 2025 — session replay is now integrated with analytics. Click a user, watch what they actually did before they churned.

The honest take

✓ What works

Best-in-class funnel, retention, and cohort analysis
Polished UI that non-analyst PMs can actually use
Generous free tier (10M events/mo) — most startups can stay free for years
AI features that actually answer real product questions
Strong ecosystem of integrations (Segment, Snowflake, etc.)

✗ What doesn't

Pricing jumps hard at the Starter+ tiers — $49/mo gets you features you won't use yet
Event-based pricing punishes you for instrumenting well
Not self-hostable — all your product data lives in Amplitude's cloud
Advanced features (workspace-level permissions, data residency) require Sales calls

Verdict

If you're a PM at a growth-stage company who needs to answer real product questions with data, Amplitude is the default choice. The free tier covers most early-stage startups. Just budget for the eventual upgrade — at scale, the bill can be eye-watering.

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