Conversational marketing that turns website visitors into meetings with AI chat and routing.
Drift pioneered conversational marketing: a chatbot on your site that greets visitors, answers questions, qualifies them with AI, and routes hot leads straight to a rep's calendar. In 2026 the AI handles most FAQs automatically, so humans only jump in for deals that matter.
Who it's for: B2B marketing and sales teams who want to capture and qualify site traffic in real time instead of letting it leak to a form nobody fills.
The bot handles common questions and books meetings without a human.
Match visitors to the best rep by account, intent, or territory.
Build branching conversation paths for demos, pricing, and support.
Connect Salesforce, HubSpot, and Slack so conversations sync everywhere.
Drift pays for itself only when you have real inbound traffic to convert. If you do, the AI routing books meetings your forms never would. Budget for the enterprise tier.