Adobe's family of generative AI models for images, video, and design — built into the Creative Cloud you already use.
Firefly is Adobe's answer to Midjourney and DALL·E — but designed from day one to be commercially safe. Every model is trained on licensed Adobe Stock, public-domain, and openly licensed data, so the output is cleared for commercial use. It lives inside Photoshop, Illustrator, and Express, plus a standalone web app.
Who it's for: Designers, marketers, and creative teams already in the Adobe ecosystem who need on-brand, commercially-safe generative assets.
Type a description and Firefly generates four variations with style controls, aspect ratios, and color/tonal references.
The Photoshop feature everyone copied. Add, remove, or extend image content with natural-language prompts and seamless blending.
Generate stylized text and vector art from prompts — ideal for logos, posters, and social graphics.
Generate and edit video with text prompts, including image-to-video and camera-motion controls (2025).
If you're already in Adobe's world, Firefly is the most practical generative image tool you can adopt — commercial-safe by default and one shortcut away inside Photoshop. Standalone, it's a solid DALL·E alternative, but the real magic is in-app.