— Automation Tool

Relay

Last updated 2026-07-14 · Reviewed by ToolForge Editorial

AI automation for teams — build workflows that read, write, and decide across your business apps.

★ 4.3/5 · 50K+ teams · Since 2022 · Free trial

$19/mo Starter plan

Try Relay → Read full review

Workflows that actually understand your data

Relay is a modern automation platform that leans on AI at every step — summarizing tickets, drafting replies, classifying leads, and branching logic based on content. Unlike older Zapier-style tools, Relay's 'AI steps' let non-engineers build judgment-heavy workflows without code.

Who it's for: Ops, RevOps, and support teams who want automation that can read and decide, not just copy fields from A to B.

Key features

🧠 AI steps

Summarize, classify, and draft inside any workflow.

🔀 Smart branching

Route based on content, not just triggers.

🧩 App connectors

Connect your CRM, inbox, and docs.

👥 Human-in-the-loop

Pause for approval where it matters.

The honest take

✓ What works

AI built into the workflow, not bolted on
No-code for real business logic
Approval steps keep humans in control
Quick to stand up

✗ What doesn't

Newer ecosystem than Zapier/Make
Heavy AI use adds cost
Best value on paid tiers

Verdict

The automation tool for teams that need judgment, not just routing. If your workflows say 'if the email sounds angry, escalate,' Relay is the one that gets it. For simple triggers, Zapier still suffices.

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