โ€” Writing Tool

Frase 2.0

Last updated June 16, 2026 ยท Reviewed by ToolForge Editorial

SEO content optimization + AI writer. The Surfer SEO alternative.

โ˜… 4.4/5 ยท 100K+ marketers ยท Since 2019 ยท Try free

The SEO-first AI writer

Frase is the AI writing tool built for SEO. It analyzes the top 20 results for any keyword, extracts the outline and topics to cover, then helps you write content that ranks. The new 2.0 adds AI rewriting, content briefs in 30 seconds, and competitor analysis. For SEO content teams, Frase is the new default.

Who it's for: SEO content teams, content marketers, agencies producing ranking-focused content.

Key features

๐Ÿ“ˆ SERP analysis

Analyzes top 20 results for any keyword. Shows topics, word count, headers to cover.

๐Ÿ“ AI content brief

Generate a content brief in 30 seconds. Outlines, topics, questions to answer.

โœ๏ธ AI writer

Write sections from your brief. SEO-optimized, with NLP terms included.

๐Ÿ“Š Content scoring

Real-time score vs competitors. Know if your content will rank before you publish.

The honest take

โœ“ What works

  • Best for SEO content
  • Briefs save hours of research
  • Content scoring is genuinely useful
  • Affordable vs Surfer SEO

โœ— What doesn't

  • Quality of AI writing is average
  • Steeper learning curve
  • Limited to SEO use case
  • Smaller community than Jasper

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Verdict

If SEO is your priority, Frase is the best AI tool. Pair it with Claude or ChatGPT for the actual writing โ€” Frase for research, optimization, and scoring.

๐Ÿ’ก Transparency: This page may contain affiliate links. If you sign up through our link, we may earn a commission at no cost to you. We only recommend tools we use ourselves. Full disclosure.

Try Frase 2.0 today

$30/mo Solo Solo ยท Try free

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